For some reason, this current litter is not flying off the shelves like litters past.

It could be the time of year or the fact that OPH has a slew of cute adoptable puppies on the site right now, but I’m thinking it might be their label.

SIDEBAR: I hate labels. They are restrictive and offensive and many, many times plain wrong. They conjure up assumptions which inevitably lead to judgment and disappointment. I am not just talking about dogs here.

The fabulous adoption coordinator for this litter, Kassie, messaged me after several interviews to tell me that “People want them to be bigger than they are.”

ANOTHER SIDEBAR: Adoption Coordinators (ACs) are the fabulous volunteers who do final interviews and match adopters up with dogs. They are critical to OPH’s ability to save dogs. Without them we would not be able to save nearly as many or process adoptions…